Have you heard of this AR-powered influencer marketing place going to be launched soon in India? This K.K. Wagh blog discusses the next digital ‘wow’ application that is expected to change the whole game of social media, HelloStar.
The internet and social media have made possible for everyone to connect with their favorite celebrities and influencers. HelloStar takes things further by allowing users to receive personalized messages and ecards from the celebrities of their choice. Hello Star, first launched in Russia, is now preparing to launch in India.
What’s the “wow” factor?
Facebook, Instagram, and Youtube allow users to see photos and videos of their favorite celebrities and influencers. HelloStar backed up by AR changes the paradigm of reality. People can see the influencers they follow in 3D simply by pointing their mobile phones to the QR markers. It lets fans and their beloved influencers to immerse into a unique digital experience, which is beyond their 2D screens and interaction and helps them bridge closer together.
How does it work?
Once HelloStar reaches India, users will see a QR code which they can scan with their mobile phones. The code triggers the AR-powered marketplace, where they can select the celebrities or influencers they want to receive messages from and order accordingly. Since the platform has not officially launched in India, users can fill the online form on https://hellostar.in/ to suggest an influencer they want to see in the gallery.
Personalization strengthening the fandom
Each user wants to connect with their favorite celebrity and build a personal connection with them. Years ago, it was all about getting an autograph. Then there were selfies, shout-outs, and mentions on social media platforms. Now, HelloStar has got the users covered through virtual 3D messages from influencers that are tailored especially for them.
This is especially important for people in India, where each region has it’s top favorite stars. From Bollywood stars to Youtube Creators, fandoms are widespread across the country. Now, with HelloStar, people stand a chance to connect with their favorite ones on a personal level!
Fighting the COVID-19 lockdown boredom with a social game
Since India, as well as many other countries, are undergoing self-isolation at home to stop the spread of the coronavirus, the HelloStar team has come up with a new game to help people pass time at home. Together with several celebrities and influencers, they have developed an AR social game that invites people to seek “virtual” viruses and eliminate them.
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